Our Beliefs
We believe in the power of scent to influence your business and life. As a full-service Scent and Sensory Marketing company, we create exclusive signature fragrances and also have a rich library of curated scents. We service a variety of business and environments and deliver immersive sensory experiences whether it be for your business or your home.
Aromacology in Action
Scent Marketing INC. is an expert in Aromacology which recognizes the power of scent to influence emotions and behaviors that can positively impact our business and life. Scent specifically designed to align with a brand’s values has been proven to:
enhance brand identity
increase a product’s value proposition
extend a stay
prolong a visit
enhance brand identity
create lasting memories
augment client loyalty
Research Proves the Power of Scent Marketing
Studies show scent provides an enhancement of brand perception
Four hundred consumers surveyed after shopping in a Nike store reported that a "pleasant ambient scent" improved their evaluation not only of the store and its products but the likelihood they would shop there again, according to research conducted by the International Journal of Marketing Studies.
Studies show scent provides a competitive advantage
Parsons (2009) demonstrated how through the active use of associated scents, an otherwise naturally odorless store could enhance shopper behavior and gain a competitive advantage (Schifferstein and Blok, 2002).”
Studies show ambient scent raises product value perception
According to a 2003 study conducted by Lindstrom and Kotler, 84% of customers were more likely to purchase a pair of shoes (or at least like them better) when they were on display in a scented room. That very same study revealed that many of the participants admitted they would be willing to pay 10-15% more for a scented product. Another study indicated that the introduction of a sweet citrus aroma in a retail setting nearly doubled the average total purchases from $55 to $90 per customer!
Studies show that scent influences overall mood
Whether you work from home or the office or you are an entrepreneur managing a startup, or a corporate executive with thousands of employees, you know that happy personnel translates into productivity and according to the Harvard Business Review, 31% more so, as well as 37% higher sales and 31% higher creativity.
Scent in the work place influences mood, alertness and productivity.
Some of the best scents for
affecting workshop performances are:
strong, woodsy rosemary, which is known to lower stress levels;
lemon which energizes and relieves tension, anxiety
and anger in the workplace;
lavender with its calming properties;
cinnamon, which is mood-altering and an aid to productivity.
It also is known to improve focus
and attention to detail. Jasmine is subtly sweet and
revitalizing, as is peppermint, which stimulates
alertness and mental clarity.
All of our scents are carefully crafted to created the exact experience you seek to influence your business and life.